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Internet + O2O future business model under the essence

2016-08-25 17:00 Enterprise News
 
 
         As the father of management Peter Drucker said, "Today the competition between enterprises, not the product of competition, but competition between business models," the face "Internet +" of the tide, we need to know six kinds of business models.
 
     Baidu CEO Robin Li in 2014 Baidu Union summit, said the traditional PC Internet business models in the mobile Internet era of challenges, not the number of users is everything, do not attach importance to explore the mobile Internet business models, like driving a luxury car drunk driving, very exciting but also very dangerous. Therefore, in the mobile Internet era business model to consider as soon as possible.
 
  Internet + O2O future business model under the essence
 
One of the "Internet +" business model
Tools + Community + Business Model
 
     Development of the Internet, making information exchange more convenient, easier to like-minded people together to form a community. At the same time the Internet will be scattered around the needs of the dispersion scattered gather on a platform to form a new common needs and the formation of scale, to solve the reunion value.
 
       Today, the Internet is a new business model that is ripening "Tools + Community + electricity providers / micro business" mixed mode. Such as micro-channel beginning is a social tool, first through their respective tool properties / social attribute / value content of the core functions of the filter to a mass target audience, joined friends punctuate Like with reviews and other community functions, followed by the addition of micro-channel pay, selection of merchandise , movie tickets, mobile phone prepaid recharge and other business functions.
 
       Why does this happen? In simple terms, the tool as a sharp blade, it can meet the needs of the user pain points, used for incoming traffic, but it can not effectively precipitate-fans. Community is the relationship between the properties, used to precipitate the flow; business was trading property for cash flow value. Three skin appears to be three, but the internal logic of integration is integration.
 
"Internet +" business model bis
Long Tail business model
 
       Long Tail by Chris Anderson proposed concept, the concept describes the media industry for the large number of users from the sale of a small number of high-quality products, sales shift to a huge number of niche products, although each niche product produced only a relatively small sales the amount. However, total sales of niche products for the large number of users with traditional sales few competitive products comparable sales model. By C2B achieve mass customization, the core is "a small amount of variety." So long tail model requires low inventory costs and a strong platform, and makes niche products readily available for interested buyers. Such as ZARA.
 
Three "Internet +" Business Models
Cross-border business model
 
No matter what industry you are doing, you truly rival the biggest threat is definitely not within the industry now rivals, but you can not see beyond those industry competitors. - Internet predicted Emperor Kevin Kelly
 
Ma once said a very self-willed, he said that if the bank does not change, then we change the bank, so the balance of treasure was born, the size of the balance of treasure launched six months to close to 300 million. God did not only carved sirloin, also made a skewer, tea, pancakes, but also into a nail; millet do phone, did a TV, do agriculture, but also make cars, smart home.
 
Why is the Internet so quickly able to overturn the traditional industry? Use the Internet to subvert the essentially high efficiency to integrate the low efficiency of traditional industrial core elements of redistribution, but also the reconstruction of production relations, and in order to improve overall system efficiency. Internet companies by reducing the intermediate links, to reduce unnecessary loss of all channels, from production to reduce product into the hands of users needed to go through links to improve efficiency and reduce costs. Therefore, Internet companies, as long as seize the traditional industry value chain among inefficient or high-profit sectors, the use of Internet tools and the Internet thought, rebuild business value chain have the opportunity to succeed.
 
When Ma internal speech, said: "The Internet crossed the border into other areas in time, be able to think about is how the original chain of traditional industries benefit distribution pattern break, put the interests of the most original get rid of one, so that it can re reshuffle. anyway, this market already without my interests, so that everyone can make money does not matter. it is based on this thinking, before the birth of a new business and profit model and the new company, while the traditional industry people Language during the time of transition to the Internet, they tend to be very reluctant or unwilling to give up relying on a monopoly or asymmetric information caused by vested interests. Thus, more thought is often only the Internet as a tool to think about is how to improve organizational effectiveness , bound on how to improve service levels, but also hope to obtain greater profits. Therefore, the traditional business in the transition process are susceptible to resources, processes and values ​​that is hindered.
 

Four "Internet +" Business Models
Free Business Model
 
Internet industry never compete on price, they are one up for free. Traditional enterprises transition to the Internet, we must deeply understand the essence of the "free" business logic behind what's in the end. - Lei Jun, chairman of millet technology
 
"Internet +" Time is an "information overload" of the era, but also a "scarcity of attention" of the era, and how "unlimited information in" get "limited attention", has become "Internet +" core topics of the age . Attention scarcity leads to many Internet entrepreneurs are beginning to find ways to compete for attention resources, and the Internet is the most important product flow, with the flow as the basis to be able to build their own business model, so that the Internet economy is to attract public attention as the basis, to create value, and then converted into profit.
 
Many Internet companies are all free, a good product to attract a lot of users, and through new products or services to different users, on this basis, and then build business models. For example, 360 security guards, QQ users. Internet to subvert the traditional business of play is common in the traditional areas of business to make money for free to completely put away the traditional enterprise customer base, and then converted into traffic, then use to extend the value chain or value-added services to achieve profitability.
 
If there is a business model that governs both the future market, you can also squeeze the current market, it is free mode. Information Age spiritual leader Chris Anderson: induction of "commercial free future," based on the core service is completely free business model: First, the direct cross-subsidies, and second, the third-party market, the third is free charge plus four is a pure free .
 
 
Five "Internet +" Business Models
O2O business models
 
September 2012, Tencent CEO Ma Huateng Internet Conference speech mentioned, the location information of the mobile Internet has brought a new opportunity, this opportunity is O2O, two-dimensional code is a key entry online and offline, the resource-rich front end to the rear end of the hidden, O2O dimensional code and a mobile developer should have the basic skills.
 
O2O is Online To Offline abbreviation. O2O narrowly to understand is to experience online trading, consumer line of business models, including two scenarios: one line to the next line, buying or subscribing to the service user is online, offline and then enjoy field service business, which currently types more; the second is the line to line, line the store by the user experience and to choose the right product, and then to purchase goods online and through. Generalized O2O is thinking of the Internet and the integration of traditional industries, the future development of O2O will break the boundaries of online and offline, to achieve online and offline, the depth of integration between the actual situation, the core of its model is based on equality, openness and interaction , iteration, sharing Internet thinking, the use of high-efficiency, low-cost Internet information technology to transform traditional industries chain inefficiencies.
 
Shop No. 1, co-chairman for just that is the core value of O2O full use of online and offline channels to their respective advantages, customers realize the full channel shopping. Value Line is convenient, anytime, anywhere, and rich category, not limited by time, space and shelves. Value Line is under tangible goods and immediate availability. From this perspective, O2O should value and benefits of the two channels together seamlessly, so that customers feel that each channel has a value.
 

Six "Internet +" Business Models
Platform Business Model
 
Internet is a borderless world, national and global markets. Core platform business model is to create a large enough platform, product diversification and more diversified, closed-loop design more attention to user experience and product.
 
Zhang platform for enterprises to understand is the use of the Internet platform, enterprises can enlarge reasons: First, the platform is open, you can integrate a variety of global resources; second, this platform allows all users involved, to achieve distance between businesses and consumers. In the Internet era, the changing needs of users faster, more elusive, rely on their own with the resources, talent and ability is difficult to quickly meet the individual needs of users, which requires businesses to open borders, the establishment of a greater commercial ecological networks to meet the individual needs of users. Through the platform as fast gathering resources to meet the individual needs of diverse users. So the essence of the platform model, that create a win-win and mutually beneficial ecosystem.
 
But for traditional businesses, do not try to do platform, especially SMEs, should not blindly pursue large and bigger platform, but should focus their superior resources, discover the uniqueness of their products or services, the aim precisely to live target users discover the user's pain points, designed for the ultimate product user pain points, build the core user base around the product and use it to quickly build a brand as a stronghold.