No matter what industry you are doing, you truly rival the biggest threat is definitely not within the industry now rivals, but you can not see beyond those industry competitors. - Internet predicted Emperor Kevin Kelly
Ma once said a very self-willed, he said that if the bank does not change, then we change the bank, so the balance of treasure was born, the size of the balance of treasure launched six months to close to 300 million. God did not only carved sirloin, also made a skewer, tea, pancakes, but also into a nail; millet do phone, did a TV, do agriculture, but also make cars, smart home.
Why is the Internet so quickly able to overturn the traditional industry? Use the Internet to subvert the essentially high efficiency to integrate the low efficiency of traditional industrial core elements of redistribution, but also the reconstruction of production relations, and in order to improve overall system efficiency. Internet companies by reducing the intermediate links, to reduce unnecessary loss of all channels, from production to reduce product into the hands of users needed to go through links to improve efficiency and reduce costs. Therefore, Internet companies, as long as seize the traditional industry value chain among inefficient or high-profit sectors, the use of Internet tools and the Internet thought, rebuild business value chain have the opportunity to succeed.
When Ma internal speech, said: "The Internet crossed the border into other areas in time, be able to think about is how the original chain of traditional industries benefit distribution pattern break, put the interests of the most original get rid of one, so that it can re reshuffle. anyway, this market already without my interests, so that everyone can make money does not matter. it is based on this thinking, before the birth of a new business and profit model and the new company, while the traditional industry people Language during the time of transition to the Internet, they tend to be very reluctant or unwilling to give up relying on a monopoly or asymmetric information caused by vested interests. Thus, more thought is often only the Internet as a tool to think about is how to improve organizational effectiveness , bound on how to improve service levels, but also hope to obtain greater profits. Therefore, the traditional business in the transition process are susceptible to resources, processes and values that is hindered.